Master the taxonomy of France's beloved perfumery chain. Our AI-powered API ensures your fragrances, cosmetics, and skincare products reach French beauty consumers through accurate category placement in Marionnaud's specialized retail environment.
Try Free Demo API DocumentationMarionnaud has been a cornerstone of French beauty retail since 1984, building a network of over five hundred perfumeries across France. Now part of the A.S. Watson Group, the world's largest health and beauty retailer, Marionnaud combines French perfumery heritage with modern retail expertise to serve millions of French beauty consumers seeking premium fragrances and cosmetics.
The Marionnaud categorization system reflects its perfumery DNA while adapting to contemporary beauty retail requirements. Products are organized across core verticals including Parfum (with extensive subcategories for women, men, and unisex fragrances), Maquillage (makeup), Soin du Visage (facial skincare), Soin du Corps (body care), and Accessoires. The fragrance categorization is particularly detailed, reflecting Marionnaud's heritage as a specialist perfumery rather than a general beauty retailer.
What distinguishes Marionnaud's taxonomy is its emphasis on perfume expertise. Fragrances are categorized by concentration (Parfum, Eau de Parfum, Eau de Toilette, Eau de Cologne, Eau Fraîche), olfactory family (floral, oriental, woody, fresh, aromatic), and presentation format. This granular classification enables the sophisticated fragrance navigation that Marionnaud customers expect when shopping for their signature scent or exploring new olfactory experiences.
Marionnaud also places strong emphasis on its exclusive and prestige brand partnerships. Products from exclusive distribution agreements require specific categorization that aligns with brand shop-in-shop presentations and dedicated online storefronts. Our API recognizes these brand relationships and ensures products are placed to maximize visibility within Marionnaud's brand-focused merchandising structure, whether showcasing classic houses like Chanel and Dior or emerging niche perfumers.
The French beauty market demands particular attention to gift-giving categories. Marionnaud excels in coffrets (gift sets) and seasonal presentations, especially around Christmas, Mother's Day, and Valentine's Day. Products must be categorized not only by their primary type but also by their gift-giving suitability, enabling appearance in promotional sections that drive significant seasonal revenue. Our API considers packaging and set composition when determining gift categorization.
Purpose-built for French perfumery retail
Deep expertise in fragrance categorization including olfactory families, concentration levels, note structures, and French perfume house hierarchies. Essential for Marionnaud's perfumery-focused positioning.
Automatic recognition of coffrets, gift sets, and seasonal presentations. Ensures products appear in Marionnaud's prominent gift categories during key commercial periods.
Understanding of brand hierarchies and exclusive partnerships. Correctly places products within brand-specific categories and shop-in-shop digital storefronts.
Built specifically for French beauty retail with native French language processing and understanding of local consumer preferences and shopping behaviors.
Sub-50 millisecond response times for seamless integration with product upload workflows. Process entire fragrance catalogs without delays.
Map products between Marionnaud and other French beauty retailers like Sephora, Nocibe, and Douglas. Maintain consistent categorization across channels.
Interactive visualization of the perfumery taxonomy structure
Marionnaud's parfum categorization extends deeper than most beauty retailers. Women's fragrances alone branch into floral, oriental, chypre, hesperidé, boisé, fougère, and more olfactory families. Each family contains specific concentration levels and format options, enabling precise placement for fragrance connoisseurs who know exactly what they seek.
Categories must support both online navigation and in-store digital touchpoints. Marionnaud's omnichannel strategy requires products to be discoverable through multiple pathways including brand search, fragrance family exploration, and occasion-based shopping. Our API optimizes for all discovery methods.
Integrate Marionnaud categorization into your workflow
import requests
# Marionnaud categorization request
def categorize_for_marionnaud(product_name, description, notes=None):
response = requests.post(
'https://api.productcategorization.com/v1/categorize',
headers={
'Authorization': 'Bearer YOUR_API_KEY',
'Content-Type': 'application/json'
},
json={
'product_name': product_name,
'description': description,
'fragrance_notes': notes,
'marketplace': 'marionnaud',
'language': 'fr'
}
)
return response.json()
# Example usage
result = categorize_for_marionnaud(
'Chanel Coco Mademoiselle Eau de Parfum 100ml',
'Parfum féminin oriental frais avec notes de rose et jasmin',
{'top': ['orange'], 'heart': ['rose', 'jasmine'], 'base': ['patchouli']}
)
print(result['category_path'])
// Marionnaud product categorization
async function categorizeForMarionnaud(productName, description, notes) {
const response = await fetch(
'https://api.productcategorization.com/v1/categorize',
{
method: 'POST',
headers: {
'Authorization': `Bearer ${API_KEY}`,
'Content-Type': 'application/json'
},
body: JSON.stringify({
product_name: productName,
description: description,
fragrance_notes: notes,
marketplace: 'marionnaud',
language: 'fr'
})
}
);
return response.json();
}
// Example: Categorize men's fragrance
const result = await categorizeForMarionnaud(
'Dior Sauvage Eau de Toilette',
'Parfum masculin frais épicé avec bergamote'
);
curl -X POST https://api.productcategorization.com/v1/categorize \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"product_name": "YSL Libre Eau de Parfum Coffret Noël",
"description": "Coffret cadeau avec Eau de Parfum 50ml, lait corps 50ml, miniature 7.5ml",
"marketplace": "marionnaud",
"language": "fr",
"is_gift_set": true,
"include_confidence": true
}'
Optimize your beauty products for French perfumery retail
Provide complete pyramid structures with top, heart, and base notes. Marionnaud customers are fragrance-educated and search by specific notes and accords. This data enables placement in note-based navigation and improves search discoverability.
Clearly indicate whether products are Parfum, Eau de Parfum, Eau de Toilette, Eau de Cologne, or Eau Fraîche. This determines primary categorization and affects price positioning within the taxonomy.
Coffrets and gift sets require specific flagging for seasonal merchandising visibility. Include set contents and occasion suitability (Christmas, Mother's Day, Valentine's) to maximize promotional placement.
Marionnaud organizes products within brand-specific categories. Ensure product names and descriptions align with official brand naming conventions to enable proper brand shop placement.
Cosmetic products require EU compliance information. Include relevant safety data and allergen declarations that affect category eligibility and listing approval on the French platform.
Experience our AI-powered perfumery categorization
Common questions about Marionnaud categorization
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